Privacy Policy
General Information
Keynote Funds AG takes the protection of the personal data collected about you seriously. We and the website operated by us are subject to Swiss law, in particular the Swiss Federal Act on Data Protection (FADP), as well as any applicable foreign law, especially the European Union General Data Protection Regulation (GDPR), in their current versions.
Please read this Privacy Policy carefully before submitting any personal data so that you understand our practices and procedures regarding your personal data and how we will handle such data and on what basis it may be transferred to third parties. By using this website, you confirm that you agree with the handling of personal data and data protection measures described in this Privacy Policy. If you do not agree with this Privacy Policy, please refrain from using this website and our services.
Our website is hosted by Netlify, headquartered in San Francisco, USA.
Collected Data
When you visit the Keynote website, use our services, provide services to us, etc., the following server log files are automatically created and transmitted to us:
- Browser type and browser version
- Operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address of the requesting party
This data is not merged with other data sources. The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of the website; the collection of server log files is essential for this purpose.
The duration of data storage is determined by statutory retention obligations and the purpose of data processing.
Your personal data will be deleted or blocked as soon as the purpose for storage no longer applies. Further storage may take place if this has been provided for by national or European legal and regulatory provisions to which we are subject. In such cases, the data will be blocked or deleted once the storage period prescribed by the respective regulations has expired. This does not apply if further storage of the data is necessary for the conclusion or fulfilment of a contract.
Where we use commissioned service providers for individual functions of our website or wish to use your data for advertising purposes, we will inform you in detail below about the respective processes.
Legal Basis
We process your data in particular on the basis of the following legal grounds:
- Where necessary, based on your consent. You may revoke this consent at any time.
- For the initiation, conclusion and performance of contracts.
- Based on the legitimate interests of Keynote Funds AG.
- To fulfil legal and regulatory obligations.
- To perform a task carried out in the public interest.
When processing data, we comply with the applicable legal and regulatory principles, such as lawfulness, proportionality and transparency.
Purpose of Processing
We process your data in particular for the following purposes:
- Initiation, conclusion and performance of contracts
- Responding to enquiries, e.g. via our email address info@keynotefunds.com
- Sending newsletters, invitations to information events or similar communications, provided you have registered and subscribed to the relevant communication
- In the context of job applications and related checks
- To fulfil legal and regulatory obligations, ensure compliance requirements and combat abuse
- For marketing purposes, e.g. to improve our products and create service offers
- To optimise our internal processes and procedures, possibly in cooperation with our partners
- To safeguard our legitimate interests
You will be informed of any additional purposes when the data is collected.
We do not carry out automated decision-making and do not engage in profiling.
Data Security and Disclosure of Data
Keynote Funds AG takes technical and organisational measures to protect the data managed by us against manipulation, loss, destruction, unauthorised access and unauthorised disclosure. Our security measures are continuously improved in line with technological developments.
We process and/or store your personal data on a server operated by an external provider in Switzerland. This ensures compliance with the standards and regulations of Swiss data protection law.
Your data may be passed on to external service providers (e.g. IT service providers, companies that destroy or archive data, cloud providers). The transfer of data to third parties is based either on the fulfilment of legal obligations, legitimate interests, the necessity for contract performance or on the basis of granted consent.
Outsourcing
Under certain circumstances, Keynote Funds AG may outsource business areas and services in whole or in part to other service providers. We may also use such providers for new services not previously offered by us. In such cases, service providers located in the EU, the EEA or Switzerland are generally used. If personal data must be disclosed in the course of outsourcing, the respective service providers are obliged to comply with applicable confidentiality obligations and data protection regulations.
Your Rights
You have the following rights regarding your personal data processed by us:
- Right of access
- Right to rectification and deletion
- Right to restriction of processing
- Right to object to processing
- Right to withdraw consent granted
- Right to data portability
You also have the right to lodge a complaint with a data protection supervisory authority regarding our processing of your personal data.
Contact Person
For questions relating to data protection, please contact:
Keynote Funds AG
Compliance / Data Protection
Weinplatz 10
8001 Zurich
Switzerland
+41 (0)44 215 35 45
info@keynotefunds.com
Please ensure that your enquiry is clear, especially if it concerns a request for information about the data we have stored about you.
Changes to this Policy
We are entitled to amend this policy from time to time (for example, if the law changes). All changes will be published immediately on the website, and you will be deemed to have accepted the terms of the policy upon your first use of the website following the changes.
Processing of Personal Data Through Cookies
We use so-called cookies on our website. Cookies are small text files stored on the storage medium of your end device, such as a hard drive, through which certain information flows to us as the entity setting the cookie. Cookies cannot execute programmes or transmit viruses to your device. This website uses the following types of cookies, the scope and functionality of which are explained below.
Cookies stored in connection with your web browser:
- Persistent cookies: These cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete these cookies at any time in your web browser settings.
The following cookies cannot be deactivated or deselected because they contain functional information without which we cannot legally provide content:
- Investor country after selection (DE, CH, LUX, AT, etc.)
- Investor type (private, professional or institutional investor)
The processing of personal data through the aforementioned cookies serves to make the overall offering of our website more user-friendly and effective for you. Some functions of our website cannot be offered without the use of these cookies. In particular, some functions require that your web browser can still be recognised after changing pages. The data processed by cookies required for the provision of our website functions is not used to create user profiles. Where cookies are used for analysis purposes, they serve to improve the quality and user-friendliness of our website, its content and functions. They enable us to understand how the website and its functions are used and how often. This allows us to continuously optimise our offering.
Insofar as cookies are technically necessary, our legitimate interest in data processing lies in the aforementioned purposes. The legal basis in these cases is Art. 6 para. 1 lit. f GDPR. In all other cases, the legal basis is Art. 6 para. 1 lit. a GDPR (your consent).
The aforementioned cookies are stored on your end device and transmitted from there to our server. You can therefore configure the processing of data and information by cookies yourself. You can make corresponding settings in your web browser to reject, for example, third-party cookies or cookies in general. In this context, we would like to point out that you may then not be able to use all functions of our website properly. In addition, we recommend regularly deleting cookies and your browser history manually.
Cookie verification is carried out through the cookie consent management system operated by Usercentrics GmbH, Munich.
Google Ads (formerly Google AdWords)
We use “Google Ads” (formerly Google AdWords) on our website, a service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (“Google”). Google Ads enables us to draw attention to our attractive offers on external websites by means of advertising material. This allows us to determine how successful individual advertising measures are. These advertising materials are delivered by Google via so-called “AdServers”. We use AdServer cookies for this purpose, through which certain parameters for measuring success, such as ad impressions or clicks by users, can be measured.
If you access our website via a Google advertisement, Google Ads stores a cookie on your PC. These cookies generally expire after 30 days. They are not intended to personally identify you. The following information is usually stored as analysis values for this cookie:
- Unique cookie ID
- Number of ad impressions per placement (frequency)
- Last impression (relevant for post-view conversions)
- Opt-out information
These cookies enable Google to recognise your web browser. If a user visits certain pages of an Ads customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognise that the user clicked on the advertisement and was redirected to that page. Each Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Ads customers.
We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can identify which advertising measures are particularly effective. We do not receive any further data from the use of advertising materials and, in particular, cannot identify users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of Google Ads. To the best of our knowledge, Google receives information that you have accessed the relevant part of our website or clicked on one of our advertisements. If you are registered with Google and logged into your Google account, Google may associate your visit with your user account. Even if you are not registered with Google or are not logged in, it is possible that Google may obtain and store your IP address.
We use Google Ads for marketing and optimisation purposes, particularly to display relevant and interesting advertisements to you, improve campaign performance reports and achieve fair advertising cost calculations. This also constitutes our legitimate interest in the processing of the above-mentioned data by the third-party provider. The legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR.
You can prevent the installation of cookies by deleting existing cookies and disabling the storage of cookies in your web browser settings. Please note that in this case you may not be able to fully use all functions of our website. You can also prevent the storage of cookies by configuring your browser to block cookies from the domain:
You can also deactivate interest-based advertisements via:
Further information on Google’s data usage, settings and objection options, as well as data protection, can be found on the following Google websites:
- Privacy Policy: https://policies.google.com/privacy
- Google Website Statistics: https://services.google.com/sitestats/
Google Analytics
We use “Google Analytics” on our website, a web analytics service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (“Google”). Google uses cookies, i.e. small text files stored on your end device, which enable analysis of your use of our website. The information generated by the cookie about your use of our website is usually transmitted to a Google server and stored there.
If IP anonymisation is activated on this website, your IP address will first be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server outside the EU and shortened there. Google will use this information on our behalf to evaluate your use of our website, compile reports on website activity and provide further services related to website and internet usage.
The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data.
We use Google Analytics only with activated IP anonymisation as described above. This means that your IP address is processed only in shortened form by Google. Personal identification is therefore excluded.
We use Google Analytics to analyse the use of our website and continuously improve individual functions, offers and the user experience. By statistically evaluating user behaviour, we can improve our offering and make it more interesting for you as a user. The legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR (consent).
You can prevent the storage of cookies generated by Google Analytics by adjusting your browser settings accordingly. Please note that you may then not be able to use all functions of our website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plugin available at:
We have concluded a data processing agreement with Google to ensure that Google processes the transmitted data only in accordance with our instructions and in compliance with applicable data protection regulations.
Further information can be found at:
- Terms of Use: https://marketingplatform.google.com/about/analytics/terms/
- Privacy Overview: https://support.google.com/analytics/answer/6004245
- Privacy Policy: https://policies.google.com/privacy
- Data usage by Google when using partner websites or apps: https://policies.google.com/technologies/partner-sites
- Advertising data usage: https://policies.google.com/technologies/ads
- Google Ads Settings: https://adssettings.google.com/
The data will be deleted as soon as it is no longer required for the purpose for which it was collected.
Deletion of user and event data linked to cookies, user identifiers (e.g. User ID) and advertising IDs (e.g. DoubleClick cookies, Android advertising ID, IDFA) takes place no later than 26 months after collection.
You can prevent the collection of your data by Google Analytics by clicking the following link. An opt-out cookie will be set to prevent future collection of your data when visiting this website:
Disable Google Analytics
Google Maps
We use “Google Maps” on our website, an online mapping service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (“Google”). This enables us to display interactive maps directly on the website and allows you to use the map function conveniently.
By visiting our website, Google receives information that you have accessed the corresponding subpage of our website. Your IP address is transmitted in this context. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged into Google, your data is directly assigned to your account. If you do not want your data to be associated with your Google profile, you must log out beforehand.
Google stores your data as user profiles and uses it for advertising, market research and/or demand-oriented website design purposes. Such evaluation is carried out in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users about your activities on our website.
We use Google Maps in order to display interactive maps and thereby improve the user experience of our website. This also constitutes our legitimate interest in the processing of the aforementioned data by the third-party provider. The legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR.
You have the right to object to the creation of these user profiles; to exercise this right, you must contact Google directly.
Further information can be found at:
YouTube
We embed videos from “YouTube”, a social media platform provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (“Google”), on our website.
When accessing a webpage into which a YouTube video is embedded, data is transmitted to a Google server and stored there. If you are registered with Google and logged into your Google account, Google may associate your visit with your user account. Google stores this data as user profiles and uses it for advertising, market research and/or demand-oriented design of its websites. Such evaluation is carried out in particular (also for users who are not logged in) for the purpose of providing demand-oriented advertising and informing other users of the social network about your activities on our website.
You have the right to object to the creation of these user profiles. Please contact Google directly for this purpose.
We integrate YouTube content into our website in order to make this content directly available to you without requiring you to access it separately on YouTube. This allows you to use YouTube functions directly on our website. This enables us to improve our offering and the user experience and make it more attractive. This also constitutes our legitimate interest in the processing of the aforementioned data by the third-party provider. The legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR.
If you wish to prevent data transfer, you cannot use YouTube functions. Regardless of this, we recommend regularly logging out of your social network user accounts after use, especially before activating embedded content, as this helps avoid assignment to your profile with the respective provider.
Further information can be found at:
Newsletter Data
If you would like to receive the newsletter offered on our website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and consent to receiving the newsletter. No further data is collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.
By consenting to the processing of the data entered into the newsletter registration form, you agree that we may contact you directly in connection with the newsletter and on the basis of the collected data.
The processing of the data entered into the newsletter registration form is carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You may revoke your consent to the storage of data, the email address and its use for sending the newsletter at any time, for example via the unsubscribe link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.
The data stored with us for the purpose of subscribing to the newsletter will be retained until you unsubscribe from the newsletter and deleted after cancellation of the newsletter subscription. Data stored by us for other purposes (e.g. email addresses for member areas) remains unaffected.
Rapidmail
This website uses Rapidmail for sending newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg im Breisgau, Germany. Rapidmail is a service that can be used, among other things, to organise and analyse the distribution of newsletters.
The data you enter for the purpose of subscribing to the newsletter is stored on Rapidmail servers in Germany. If you do not wish your data to be analysed by Rapidmail, you must unsubscribe from the newsletter. We provide a corresponding link in every newsletter message. You can also unsubscribe directly on the website.
Data Analysis by Rapidmail
For analysis purposes, emails sent with Rapidmail contain a so-called “tracking pixel” that connects to Rapidmail servers when the email is opened. This allows us to determine whether a newsletter message has been opened.
Furthermore, with the help of Rapidmail, we can determine whether and which links in the newsletter message have been clicked. All links in the email are so-called tracking links, through which your clicks can be counted.
Further information on Rapidmail’s analysis functions can be found at:
Legal Basis
Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You may revoke this consent at any time. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.
Storage Period
The data stored by us for the purpose of subscribing to the newsletter will be retained until you unsubscribe from the newsletter and deleted from both our servers and Rapidmail’s servers after cancellation. Data stored by us for other purposes remains unaffected.
Further information can be found in Rapidmail’s data security information:
Data Processing Agreement
We have concluded a data processing agreement with Rapidmail in which we oblige Rapidmail to protect our customers’ data and not to disclose it to third parties.
The agreement can be viewed at: